Maya Chen
Co-founder · Product
Previously built collaboration tools for distributed teams.
We’re Northstar. We build tools that help ambitious teams turn complex work into something everyone can understand.
FIELD NOTES — 001
2018
One shared belief. A small room in Portland. A better way to work together.
The best teams weren’t short on ideas. They were short on clarity. We started Northstar to give every decision a home, every project an owner, and every team a shared direction.
Three founders, twelve design partners, and a very well-used whiteboard.
Word of mouth carried Northstar into studios, nonprofits, and two city governments.
We became a distributed team, documenting decisions before adding meetings.
Our second product gave every choice an owner, a deadline, and a paper trail.
Our independent team now works across Portland, London, and Copenhagen.
teams plan their work in Northstar
people across three cities
of customers renew each year
outside investors telling us to hurry
What we make
Plan
Roadmaps, owners, and milestones on one calm page. See what’s moving and who’s holding it.
Decide
Record every choice with its context, its owner, and the date it should be revisited.
Reflect
A weekly, two-minute check-in that shows how the team is really doing — before it’s a problem.
Three cities. One team.
Co-founder · Product
Previously built collaboration tools for distributed teams.
Co-founder · Engineering
A decade making complex systems feel simple.
Head of Customer Experience
Keeps the customer’s voice in every product decision.
Design Lead
Draws the shortest path between a question and its answer.
Staff Engineer · Copenhagen
Looks after reliability, performance, and the occasional pun.
Head of People · London
Builds the rituals that make a remote team feel close.
Curious minds and considered craft are always welcome.