Strategy, identity & digital · Portland / Everywhere

Your next chapter. Better told.

We help companies at a turning point become the brands they’re ready to be. From first conversation to full relaunch in ten focused weeks.

10

weeks from brief to launch

64

brands relaunched since 2014

9

people. Never more.

91%

of clients come back for a second project

Selected partnerships

2024 — 2026

01 / Climate technologyever
green↗
A clearer future, by design.

Evergreen — From deep tech to human impact

A new positioning, flexible identity system, and accessible digital platform for a climate technology team. Illustrative studio project.

02 / Independent hospitalitySTAY
a little.
Some places feel like people.

Stay — A different kind of welcome

Brand strategy and a booking-first website for a collection of independent guesthouses. Illustrative studio project.

03 / Food & drinktide
water
Made where the river meets the sea.

Tidewater — A label with a sense of place

Naming, packaging, and a direct-to-table shop for a coastal cider maker. Illustrative studio project.

04 / Public healthopen
clinic
Care that keeps its door open.

Open Clinic — Plain-language care

A content system and wayfinding refresh that cut missed appointments for a community health network. Illustrative studio project.

What we do

Six things, done carefully.

Strategy

Positioning & narrative

Audience research, competitive mapping, and a story your whole team can tell in one breath.

Identity

Naming & visual identity

Names, wordmarks, type, colour, and the rules that keep them consistent as you grow.

Digital

Websites & product surfaces

Fast, accessible sites built on a content model your team can actually edit.

Launch

Campaigns & rollouts

A launch plan, assets for every channel, and a calendar that survives contact with reality.

Content

Editorial & photography

Voice guidelines, long-form writing, and art direction for the images that carry the brand.

Training

Brand handover

Workshops and living guidelines so your team can carry the work forward without us.

Small team. Unreasonably invested.

Every engagement is led by a partner, not handed down the chain. You meet the people doing the work in week one, and again in week ten.

  1. 01

    Find the real story

    Research, positioning, and a point of view worth owning.

  2. 02

    Give it good form

    A distinctive identity that works in the real world, from signage to favicon.

  3. 03

    Put it into motion

    A digital home, launch toolkit, and a team ready to use them.

  4. 04

    Stay close after launch

    Ninety days of support while the new brand meets its audience.

In their words

“They asked better questions in the first hour than our last agency did in a year.”

Priya N. — Founder, Evergreen

“We launched in ten weeks and have not needed to explain our brand to anyone since.”

Tom A. — Managing director, Stay

Good questions.

How much does a project cost?

Most engagements run between $60k and $180k depending on scope. We quote a fixed fee after a free scoping call.

Do you work with early-stage companies?

Yes, when there is a team, a product, and a real turning point. We are a poor fit for companies still deciding what they are.

Who owns the work?

You do. Final files, source, fonts we license on your behalf, and full usage rights transfer on the last payment.

Can you work with our in-house team?

Often. We embed with designers and engineers, and leave behind documentation they helped write.

Something good starts here.

Tell us what’s next. We reply within two working days.