The growth report
A closer look at how teams find their first value. Sample snapshot · Oct 28, 2026
Active teams
▲ vs. previous period
- Activation rate +4.2 percentage points
- 30-day retention −2 points from prior cohort
- Events tracked 99.8% data completeness
Every segment tells a different story
| Team segment | Teams | Activation | Change |
|---|
Where visitors come from
| Channel | Visits | Sign-up rate |
|---|
Most common events
| Event | Count |
|---|
From first visit to first value
Each bar shows its share of website visitors.
Weekly retention by cohort
| Cohort | Teams | W0 | W1 | W2 | W3 | W4 |
|---|---|---|---|---|---|---|
| Sep 1 | 412 | 100% | 78% | 69% | 64% | 61% |
| Sep 8 | 438 | 100% | 80% | 71% | 66% | – |
| Sep 15 | 455 | 100% | 77% | 70% | – | – |
| Sep 22 | 471 | 100% | 82% | – | – | – |
| Sep 29 | 498 | 100% | – | – | – | – |
OCT 24 · PRODUCT NOTE
New onboarding shipped. Self-serve activation is up four points since the release. An encouraging signal to keep watching.